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PURPLE COLOUR CORRECTION
The purple formula uses colour theory to visually neutralise yellow tones on contact. It's the same principle hair stylists use with purple shampoo on blonde hair.
⭐ Peroxide-free PAP formula — no sensitivity
⭐ Visibly whiter teeth in just 10 minutes
⭐ Enamel-safe & dentist-approved
⭐ Suitable for sensitive teeth
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The purple formula uses colour theory to visually neutralise yellow tones on contact. It's the same principle hair stylists use with purple shampoo on blonde hair.
While the purple works on the surface, PAP oxidises the stain compounds underneath. Two technologies working on discolouration from different angles.
21 sessions worth of strips in every pack. Enough for a full course and maintenance sessions after.
Thousands of customers have transformed their smile — all from home, in just 10 minutes.
★★★★★ 4.8 / 5.0 — based on 1,200+ verified reviews
"I was skeptical but after the very first use my teeth were noticeably brighter. My coffee stains are basically gone after a week. Absolutely obsessed."
"I have super sensitive teeth so I was nervous. Zero sensitivity at all — and my teeth are like 3 shades whiter. The peroxide-free formula is a game changer."
"Used these before my wedding and I'm so glad I did. Dentist even asked what I had done — I told him just these strips! Ordering the B2G2 bundle now."
"10 minutes while I scroll my phone and I come out with a brighter smile every time. I've tried so many whitening products — this is the only one that actually works."
"Got the subscription deal — so worth it. Fresh strips every month and I'm saving more than buying one-off. My whole family uses them now."
"I drink a lot of tea and my teeth were getting quite yellow. After two weeks of using these every few days they look genuinely white. Incredible product."